When figuring out the game of Twitter many of us correlate it to Facebook. With the pointless status updates about what you ate for dinner, how much you drank at last nights party, and OMG what did Kim Kardashian just wear on the red carpet. However, Mark Schaefer’s article about Dr. Ben Hanna’s statistical study on the best tweeting strategies, shows that Twitter etiquette is nothing like Facebook and the best way to optimize your tweeting is by following 4 basic rules.
Rule 1: Do not just tweet any thought that comes to mind. Nobody wants to know about last night’s dinner or how cute your new jacket is. As social media users, we must resort to tweeting quality over quantity. Passing along perceptive information to your readers will increase the amount of times your tweets are re-tweeted or even discussed privately by friends or colleagues.
Rule 2: When limited to only 140-characters one must make sure that they chose their first words wisely. Personally, when I see celebrity tweets that begin with “RT” I am immediately uninterested and click away. Your first words must read the same as a news story. They must be attention grabbing enough to pull readers into your post. You could have the most insightful tweet ever, but if it starts “well, like” I promise you nobody but your best friend will read it.
Rule 3: When including clickable links in your tweets, the longevity of your post will increase. Dr. Ben Hanna’s study showed that on average, tweets with viable links received more clicks and attention from users then other tweets. In addition to this, put thought into your link. Do not put one up just for the sake of seeming like you know what you are talking about. If you put a link up with too much information, you will bore your audience and then will not pay attention.
Rule 4: Space out the amount of tweets you post. Tightly packed tweets are not attractive and overwhelmed readers with useless information. YES, I AM TALKING ABOUT YOU FAMOUS CELBRITIES! 20 TWEETS IN 1 MINUTE IS ANNOYING AN UNATTRACTIVE. Leave about 30-60 minutes between tweets for optimal results.
Follow these rules and maybe you’ll survive the Twitter game.
Awesome video that my J452 Professor Kelli Matthews showed in class