Lauren Fernandez explains that when working for an agency, corporation or vendor, it is always wise to keep your negative opinions out of the social platform world. You do not solely represent your company but also the various brands you may work with. Even with the help of a “personal disclaimer,” any negative thoughts expressed will relate back to not only you but also your company.
It’s the idea that if your child killed someone, his crime reflects negatively on not only himself but also his family. Yes, I know that is a very intense comparison but I was just watching Law & Order SVU. In this day and age anything you do will more than likely reflect on someone else as well.
I understand that venting is a crucial part of human nature. When we’ve had a bad day, all we want to do is vent. However, with the creation of the World Wide Web and various social platforms, what we vent online can make or break your companies relations.
Does this mean you don’t have the right to express our frustration or opinion? Of course not, it simply means find a better way to do it. Think about the content you are putting out there and how at the end of the day it could come back and bite you in the ass. That directly is targeted towards the discussions about religion and politics. If you are looking to wage a war then by all means bring up those topics while in the world place or on the web. Otherwise, leave your thoughts on both at home.
My mother taught me as a child to always think before I spoke. As I grew older I carried that with me and in the end steered clear of many schoolyard rumors sessions and horrible relationship meltdowns. Before you type something and release out into the wild, think about the consequences of your actions and who your words will ultimately reflect upon.