Briefing Books 101

            Since working for my public relations firm, I have learned the ins and outs of what are called briefing books. These books are basically computer-generated outlines that cover the inner workings of tradeshows or events that firms clients are attending. For example, we will soon head to CTIA (an international tradeshow that showcases mobile technologies and apps) and our clients that are attending need to know their schedules, our schedules and highlights of the 3-day show. I will admit, at first I thought that I was basically making a glorified schedule for the 5 clients we have confirmed to attend. However, upon digging deeper into the project and seeing what the key components are, I got to see what key speakers are attending, what they bring to the ever-changing mobile technology world and what their lectures can do to help improve the quality of a mobile technology company.

 

As I move forward with these briefing books, I will begin to add in certain analyst and critic information about the various technological applications our clients have designed and are currently marketing. This means diving deep into the mobile tech world and getting to know whose opinion can make or break you. You want to have analysts on your team to promote the credibility of your tech app and furthermore show the tradeshow why they should check you out.

 

Not only have I gotten to know a lot more about the mobile technology world but I have also gotten to know what a real public relations/technology tradeshow looks like and what the purpose of it is. You are basically bringing together the best contenders in the mobile communications world and allowing them to show their genius! CTIA provides consumers with a variety of choices and information in regards to their wireless products and services. It’s a one stop shop for everything mobile/technology driven.


 

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About Ayan Jama

I am a University of Oregon graduate with a BA in Journalism with a focus in Magazine and Public Relations. I enjoy foreign movies, white chocolate, shoes, and friends & family.
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One Response to Briefing Books 101

  1. pdxsx says:

    Briefing books are the bread and butter of many small- and mid-sized agencies and clients LOVE them. They can be frustrating to pull together, but being able to create them well is a big deal.

    ~J

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